noun 1. the reason for which something is done or created or for which something exists.
Here at FMA, we use this word quite often. Why? Because we believe branding, true branding, should always begin with our clients' unique purpose. That is the foundation upon which we build all deliverables. Purpose driven communication...its what we do!
Your brand is derived from who you are, who you want to be and who people perceive you to be.
At FMA, we begin with these elements. Who are you? Who do you want to be? Who do people perceive you to be? We help clients answer those sometimes elusive questions beginning with this very important one, WHAT IS YOUR PURPOSE?
Because a brand is so much more than the tangibles, we work to understand our client’s purpose as the cornerstone around which the tangibles will develop: logo, website, media channels/avenues of communication, etc.
"Marketing" spans a wide range of needs. FMA supports clients in (almost) all of them! Target audience development, strategic marketing plan development, presentation materials and collateral, etc.
Let us be the experts in marketing while you remain the expert in your business. Schedule a discovery call now to discuss your specific needs.